Esho partners with birchbox

The award-winning skincare brand is building on the success of its first year with a series of partnerships across subscription, e-commerce and digital

The clinically inspired and doctor led cosmeceutical brand ESHO, has today announced a collaboration with BIRCHBOX. As one of the largest beauty subscription services in the UK, the partnership will see ESHO, the world’s first fully targeted cosmeceutical range, increase awareness amongst beauty enthusiasts by tapping into BIRCHBOX’s 4 million strong subscriber base. Formulated by Dr Esho with the ambition to deliver clinic-worthy results at home, the partnership with BIRCHBOX will not only increase distribution but also give beauty fans an opportunity to trial ESHO and decide which of the four targeted products are best suited to them.

Launched in May 2021 with QVC, the ESHO product range repeatedly sold out, becoming the channel’s fastest ever selling lip product with one ESHO product sold every 30 seconds.
The brand went on to have a further sell out moment with beauty e-tailer feelunique, leading to a Year 1 valuation in excess of £3 million*.

In 2022, leading e-commerce platforms including ASOS and beauty stalwart LOOKFANTASTIC are throwing their weight behind ESHO and will be launching the range in Q1.

With a series of new product launches on the horizon, which will expand the range further, ESHO is bolstering expertise internally and consumer feedback externally, in order to continue its ambitious growth trajectory. The hire of former Beauty Pie affiliate scheme manager, Nicola Cronin, will drive the brand’s affiliate marketing programme while product development and innovation will be driven by The ESHO Lab, which brings customers, influencers and members of the beauty industry into the creation process.

Dr Esho MD, founder of ESHO, said:
“We launched ESHO in 2021 with minimal marketing spend and, the success we’ve achieved to date is testament to the efficacy of the product range. In 2022, our strategy is to bolster organic growth with carefully selected strategic partnerships that take the brand to the next level. I believe partnering with BIRCHBOX, Nicola’s experience leading one of the most successful affiliate marketing programmes globally, together with our own consumer feedback initiative, the ESHO Lab, will make for an incredibly exciting 2022.”


Dr Esho MD is resident skin doctor on BBC morning live and multi award winner founder of ESHO skincare and ESHO MD clinics

ESHO MD is a Global Multi Award Winning Clinic group founded by Dr Esho MD with clinics in London, Newcastle and Dubai. The group is set to expand in 2022 with a exclusive partnership with one of the UK’s leading retail brands.


The world’s first cosmeceutical lip care range, ESHO, started with a collection of four hero lip products.  The product range itself is made up of COAT, a dry lip treatment; PAUSE, a lip plumper; SCULPT, an enhancing lip serum and DRENCH, a hydrator. Esho’s line is perfect for anyone who wants to give their lips a deserved dose of self love. The range thus far has had repetitive sell outs, is the fastest ever selling lip product on QVC and has won multiple awards, including the Pure Beauty awards; Woman and Home awards; Get the Gloss beauty awards; Marie Claire awards; Global Pharma awards James Welsh Beauty awards.